Greenland’s Ram Quarter development is approaching a new milestone this month with almost 90% of the homes on site now sold.
Greenland has delivered 338 carefully designed one-, two-, three- and four-bedroom apartments as part of the first phase of its transformation of the former Young’s brewery in Wandsworth, including unique loft apartments within Grade-II listed brewery buildings.
In spite of market uncertainty caused by the pandemic over the past 12 months, Ram Quarter has seen continued success with discerning buyers attracted by its architectural quality, high specification and emphasis on shaping a new community bringing together Wandsworth’s heritage and modern luxurious living.
Greenland UK CEO Taotao Song comments: “Buyers have been reassessing their priorities during the pandemic, and there was some discussion in the market whether this would lead to more people looking for homes outside the capital. But in many ways the lockdown experiences have made urban villages like Wandsworth more appealing.“COVID-19 has put the spotlight on community, and residents have found themselves spending more time in their local areas and supporting independent shops. Ram Quarter’s offer of riverside living at the heart of a close-knit neighbourhood in one of London’s greenest boroughs has only increased the development’s desirability.
“We know too that commuting will return at some point, so buyers still want good travel links.”
Greenland’s sales team has worked hard to keep viewings going safely through the pandemic, and adapted quickly to COVID restrictions last spring by introducing virtual tours and 3D virtual reality videos to help prospective buyers get a feel for the development. In-person viewings continue to be available by appointment too.
Alongside new homes, Greenland is delivering a buzzing new retail and leisure hub at Ram Quarter with a focus on independent brands that complement Wandsworth’s existing offering. This has been a major draw for buyers looking to relocate.
The restaurant, café and leisure businesses already on site have supported local residents during the national lockdowns, contributing to a wider sense of community. London Stock, after a hugely successful opening in early 2020, set up a popular takeaway service, while MoreYoga began offering open-air summer sessions in Ram Quarter’s central square which were featured in the Evening Standard. Greenland also works on an ongoing programme with on-site brewer John Hatch to offer free beer made on site to residents.