Brand Finance, a global independent branded business valuation consultancy headquartered in the heart of the City of London, UK, has released its “2019 Annual Report on the World's Most Valuable Brands”. The report ranks the world's top 500 brands, evaluating which are the strongest and the most valuable. In this year's list there are 77 companies from greater China, of which 69 are from mainland China. Greenland is a new entry in the list, placing straight into the top third, at 165.
The top 20 spots in the list were dominated by China with 9 brands, with the United States a close second with 8 brands. Japan, South Korea and Germany had one each in the top 20.
Greenland ranked in the top half of brands from greater China, where the total brand value was US$1.3 tn – 19% of the total on the list.
There were 25 brands from the UK on the list.
Brand Finance conducts value calculations for about 10,000 brands across different regions and industries each year. The core evaluation criterion is brand strength. This consists of three parts: existing performance, customer evaluation, and future expectations.
In 2018, Greenland performed well in a difficult global market – revenues, profits and assets all increased significantly from the previous year. In 2019, Greenland will continue its trajectory of high-quality development, and looks forward to its continued growth in the UK.